> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help-shopify.17track.net/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # How do I analyze shipment notification performance? Learn about Email notifications analytics # Overview The Email notifications analytics page shows how 17TRACK notification emails are sent, delivered, and opened. It also shows the clicks, orders, and revenue generated by the recommended products in those emails. Use the filters to evaluate email reach and compare performance across trigger statuses, notification rules, and recommended products. All metrics on the page are calculated from the active filters. When a filter changes, the overview cards, trend charts, node tables, and recommended-product data update together. ### 1. How to open the Email notifications analytics page 1. Go to your Shopify admin panel and open the 17TRACK app. 2. Click Analytics in the left navigation, then click the Email notifications tab. 3. The first time you open the page, data is displayed using the default filters. Adjust the filters when you want to focus on a specific notification type, trigger status, or rule. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_oqdbma.png) ### 2. Use the filters to select the data you want to review The filter bar includes a date range, notification type, trigger status, and rule name. Different filters are combined with AND. When you select multiple options within one filter, records matching any selected option are included. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_1emxu58.png) * Date range: Choose a preset such as Yesterday, last 7 days, last 30 days, last 90 days, or last 180 days. You can also select a start date and an end date, then click Confirm to apply a custom range. * Notification type: Choose which email group to analyze: Shipment notifications or Order notifications. * Trigger status: Filter by the shipment status that triggered the email. Available options include Info received, In transit, Expired, Pick up, Out for delivery, Undelivered, Delivered, and Alert. The list supports search and multiple selections. Click Clear to remove the selected statuses. * Rule name: Filter by the notification rule, including Default condition and Custom condition. Expand a custom condition to view its nested conditions. The list supports search; click Clear to reset the filter. After a filter is applied, the vs. previous period values are calculated from the current date range. A value of `--` means that no comparable previous period is available. ### 3. Review the email reach overview Here you can find: An overview of opened, sent, and delivered emails within the selected filters. * Opens: The number of notification emails opened by recipients. The Open rate below the card is the share of opened emails among delivered emails. * Emails sent: The number of notification emails the system attempted to send. The Delivery rate below the card is the share of delivered emails among sent emails. * Emails delivered: The number of notification emails successfully delivered to recipients. Emails failed is the number of emails that were not successfully delivered. * vs. previous period: The difference between the current range and the previous comparable range. `--` means that no previous-period value is available. ### 4. Review the email reach trend Here you can find: How sent, delivered, opened, and failed emails change over time. Click a legend item below the chart to show or hide that series. * Day / Week / Month: Switch the time granularity of the trend chart. Use Day for daily changes and Week or Month for a broader view. * Legend: Toggle Emails sent, Emails delivered, Opens, and Emails failed. Move the pointer over the chart to see values for a specific time period. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_99rfih.png) ### 5. Review reach by node or rule Here you can find: Email sending, delivery, and opening performance grouped by shipment node or notification rule. Use By node to group results by shipment status, or By rule to group results by notification rule. The table includes the following fields: * Trigger status / node: The shipment status or node that triggered the email. * Emails sent: The number of emails sent for the node or rule. * Emails delivered: The number of successfully delivered emails. * Delivery rate: Emails delivered ÷ Emails sent. * Emails failed: The number of emails that were not successfully delivered. * Opens: The number of opened emails. * Open rate: Opens ÷ Emails delivered. * vs. previous period: The difference from the previous comparable period for the corresponding metric. * Actions: Click View details to drill into the matching records. The fields shown depend on the detail view that opens. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_bpdt6w.png) ### 6. Review recommended-product performance Here you can find: The clicks, orders, and revenue generated by the recommended-product module in notification emails. * Recommended product clicks: The number of clicks on recommended products. Recommended product click rate is clicks ÷ recommended-product impressions. * Recommended product orders: The number of orders attributed to the recommended-product module. Post-click conversion rate is recommended-product orders ÷ recommended-product clicks. * Recommended product revenue: The order value attributed to the recommended-product module. Revenue per order is recommended-product revenue ÷ recommended-product orders. These metrics follow the active date, notification type, trigger status, and rule-name filters. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_1hxs46.png) ### 7. Review the recommended-product conversion trend Here you can find: How recommended-product revenue and order count change over time. * Day / Week / Month: Switch the time granularity of the chart. * Recommended product revenue: Attributed revenue for each time period. * Recommended product orders: Attributed order count for each time period. * Legend: Show or hide a data series by clicking its legend item. Move the pointer over the chart to see the exact values. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_84mnm.png) ### 8. Review the top five contributing products Here you can find: The five recommended products with the strongest contribution to clicks and revenue. The table includes: * Product: The recommended product name. * Recommended product impressions: The number of times the product was displayed in emails. * Clicks: The number of clicks on the product. * Click rate: Clicks ÷ recommended-product impressions. * Recommended product orders: Orders attributed to the product. * Direct purchase: Attributed orders that directly purchased the recommended product. * Cross-sell purchase: Attributed orders that also purchased other products. * Recommended product revenue: Revenue attributed to the product. * Actions: Click View details to view click and conversion records for the product, or click View all products to open the complete product list. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_1cyzv9i.png) Click View all products to open the complete list. The list supports pagination and shows the product, impressions, clicks, click rate, recommended product orders, direct purchase, cross-sell purchase, recommended product revenue, and View details action. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_52yhll.png) ### 9. Review node and rule conversion Here you can find: Recommended-product clicks, orders, and revenue generated by emails triggered at each node or by each rule. Use By node or By rule to change the grouping. The node-conversion table includes: * Trigger status / node: The shipment status or node that triggered the email. * Recommended product clicks: The number of recommended-product clicks from that node or rule. * Recommended product orders: The number of attributed recommended-product orders. * Recommended product revenue: The attributed recommended-product revenue. * Revenue per order: Recommended-product revenue ÷ recommended-product orders. It shows `--` when there are no orders. * Actions: Click View details to inspect the matching records. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_1lfrlfg.png) When you select By rule for reach, the table shows Rule name, Emails sent, vs. previous period, Emails delivered, Delivery rate, Emails failed, Opens, and Open rate for each rule. The top five rules by reach are shown in the following view. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_1ri5hx0.png) When you select By rule for conversion, the table shows Rule name, Recommended product clicks, Recommended product orders, Recommended product revenue, Revenue per order, and Actions. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_jpxo8c.png) Click View all to open the rule-conversion list. It shows the same conversion fields with pagination, for example Show 1 to 1 of 1, at most 20 per page. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_1f1f9f0.png) ### 10. View recommended-product click and conversion details After you click View details from the product list or node-conversion table, you can inspect individual email events. The detail page or drawer supports searching by tracking number and shows the current result count. The detail fields include: * Tracking number: The tracking number associated with the notification. * Recipient's Email: The email address that received the notification. * Trigger status: The shipment status that triggered the email. * Condition name: The notification rule or condition that matched. * Time: When the email event occurred. * Product clicked: The recommended product clicked by the recipient. * Attributed order: The order attributed to the click. It shows `--` when there is no attributed order. * Order amount: The amount of the attributed order. It shows `--` when there is no order. * Time to purchase: The time from the click to purchase. It shows `--` when no purchase was completed. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_1ifpn18.png) When you open details by node, the page groups recommended-product click and conversion records for that node. For example, the AvailableForPickup detail view shows the records triggered by the Pick up status. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_o36okq.png) When you open details by rule, the page groups every recommended-product click and its attributed order for that rule. The header identifies the selected rule, such as Default condition. ![](https://storage.crisp.chat/users/helpdesk/website/-/1/c/c/3/1cc3f89e3566e700/analytics-email-notifications-_7zx38m.png) --- Did this guide solve your problem? If so, please support us with a 5-star review! [Rate ⭐⭐⭐⭐⭐](https://apps.shopify.com/17track?utm_source=help&utm_medium=referral&utm_campaign=emailnotification_en#modal-show=WriteReviewModal)