How to integrate 17TRACK with Omnisend?
About Omnisend
Omnisend is an ecommerce-tailored email & SMS marketing automation platform that helps build email lists through landing pages and popups, and create emails using tons of existing templates in a breeze. Make marketing relevant and drive more revenue by sending personalized messages to the right person, at the right time, using the right channel.
Step 1: Get the Omnisend API Key
- Login to the Omnisend App.
- Click on your avatar in the upper right corner and enter the Store settings.
- Click CREATE API KEY in the upper right corner.
- Check the permissions as shown below, name the API Key "17TRACK", copy the key and save it.




Step 2: Connect Omnisend to17TRACK
- Go to 17TRACK APP and find Integrations.
- Find Omnisend in the Automation category of the Integrations list.
- Click Connect and paste the API Key you just copied into the input box and confirm.


Step 3: Creating Triggers with 17TRACK Package Status
- Login to the Omnisend App.
- Go to Automation in the upper navigation and click on New workflow in the upper right corner.
- Select "17TRACK-shipment_status" as the trigger and set the trigger according to the formula. See below for the related shipment status.





Shipping Status
Status | Description |
|---|---|
Info received: The package has been shipped and has been collected by the carriers. | Info received |
In transit:The package is on the way to the destination. | In transit |
Pick up:The package has arrived at the destination pickup point and is waiting to be picked up. | Pick up |
Out for delivery:The package has reached its destination and the carrier is on its way to deliver the shipment. | Out for delivery |
Undelivered: Deliveries may encounter problems such as wrong addresses and not being able to contact the recipient. | Undelivered |
Delivered: The package has been successfully delivered to the addressee. | Delivered |
Exception: The package might undergo unusual shipping conditions such as damage, return, loss, etc. | Alert |
Available Property
Property name | Template tag |
|---|---|
[[event.email]] | |
last_name | [[event.last_name]] |
first_name | [[event.first_name]] |
buyerOrderNum | [[event.buyerOrderNum]] |
phone | [[event.phone]] |
carrierCode | [[event.carrierCode]] |
carrierUrl | [[event.carrierUrl]] |
secondCarrierCode | [[event.secondCarrierCode]] |
secondCarrierUrl | [[event.secondCarrierUrl]] |
last_event_time | [[event.last_event_time]] |
last_event_desc | [[event.last_event_desc]] |
orderTime | [[event.orderTime]] |
orderCurrency | [[event.orderCurrency]] |
shipTime | [[event.shipTime]] |
orderNo | [[event.orderNo]] |
orderTags | [[event.orderTags]] |
orderTotal | [[event.orderTotal]] |
trackNo | [[event.trackNo]] |
trackUrl | [[event.trackUrl]] |
shipment_status | [[event.shipment_status]] |
shopName | [[event.shopName]] |
country | [[event.country]] |
Updated on: 20/04/2026
Thank you!