How to start using returns?
1. Overview
The Returns feature assists Shopify Merchants in creating a return and exchange experience that rivals that of “Taobao”, while also reducing costs, increasing efficiency, retaining customers, and minimizing losses from returns.
As a complement to Tracking feature, the Returns feature enables Merchants to install an app that addresses all after-sales issues related to both Tracking and Returns.
2.Core Values
- Self-Service Customer Return and Exchange Experience;
- Empowers customers to initiate returns and track the progress of their returns and exchanges directly through a dedicated returns page.
- Automated email notifications ensure customers are promptly informed of any updates on their return status.
- Return tracking number support automatic tracking, allowing customers to monitor the real-time location of their returned packages.
- Enhance revenue through product exchanges, minimize costs, and optimize workforce efficiency.
- Return Retention: You can set up retention pop-ups for specific return reasons, triggering them when consumers initiate a return, encouraging them to convert returns into exchanges.
- Unified Return Management: Merchants can manage the entire return process through a unified backend panel, including review, label printing, logistics tracking, and refunds.
- **Reduced Shipping Costs: **17TRACK has a deep partnership with the international shipping platform Shipsaving, providing access to exclusive discounts lower than official prices.
- Collecting Return Reasons, Analyzing Return Data, and Reducing Return Rates.
- Supports setting return reasons and applying different return reasons for different products or product series, helping you collect consumer feedback.
- Supports return data analysis, enables statistics on return rates, refund costs, and analyzes return reasons down to the smallest variable.
3.Applicable Scenarios
- **Return and Refund: **The consumer receives a refund to their original payment account after returning the product.
- **Same Product Exchange: **Exchanging the same product for a different size or color, for example, exchanging a Medium (M) size T-Shirt A for a Large (L) size, provided that the prices of the M and L sizes are identical.
- Refund Unfulfilled Items: For items that have not been shipped, refunds are available to the consumer’s original payment account.
4.How to start
- Install Returns Page: Create an efficient returns page to satisfy your customers;
For specific operations, please refer to the help article.
- Returns Shipping Settings: You need to set up your preferred return carriers, return warehouse addresses, and commonly used package information so customers can send back products;
- **Carrier Accounts: **Set up carrier accounts to create shipping labels. Using ShipSaving will get you discounted shipping rates! You can also find your own suitable carriers to create shipping labels.
- Package Size and Weight: Add commonly used package sizes for return label printing and shipping fee calculation.
- Returns Address Settings: Set up the addresses you frequently use for returns.
- **Shipping Methods: **Provide options for customers on how to return their items.
- Auto Cancel Labels: To avoid shipping losses, you can set the system to automatically cancel labels if no tracking information is found within a specified time.
- Set Up Returns Reasons: Identify the reasons for customer returns to help you analyze the causes of returns;
- **Returns Reason Rules: **You can set which returns reasons will be applied to specific product collections.
- **Return/Exchange Reasons: **Setting return reasons is conducive to analyzing why your customers are returning items.
- Refund Reasons: Setting refund reasons is conducive to analyzing why your customers are requesting refunds.
- Set Up Returns policy: Customers will not be able to initiate returns for orders outside the return window or for items on a blacklist.
- Solutions: Provide consumers with options on how to resolve items. including Returns item, Exchange for the same item , Allow request refunds for unfulfilled items, Retain pop-up window;
- **Returns item: **Return the original items and refund to original payment method.
- **Exchange for the same item: **Exchange different variants of the same product.
- **Allow request refunds for unfulfilled items: **After open it,consumers can request refunds for unfulfilled items on returns page.
- Retain pop-up window: When customer return items,you can retain them and reduce returns lost.
- Returns Management: Manage all your return requests by different statuses and filter them by different conditions.
Returns Status
- **Pending Review: **Awaiting merchant review for return/refund approval.
- **Approved : **The merchant has approved the return/refund request.
- Rejected: The merchant has rejected the return/refund request due to reasons that do not meet the return/refund policy.
- Resolved: The customer's return/refund request has been completed.
- Cancelled: When the buyer does not want to return the product, he/she can communicate with the merchant and the merchant can cancel the corresponding return application.
- Notifications: Currently, 7 key events are set to trigger automatic email notifications to your customers, and you can edit the corresponding notification content.
- Request received: Sent when a request is submitted.
- Request approved: Sent when a request is approved.
- **Request rejected: **Sent when a request is rejected.
- Request canceled: Sent when a request is canceled.
- Items returned: Sent when return items are marked as received.
- 'Returns items''Refund only'request resolved : Sent when'Returns items''Refund only' request is marked as resolved.
- **'Exchange for the same item'request resolved: **Sent when'Returns items''Refund only' request is marked as resolved.
- Returns Analytics: Analyze your store's return request volume, return rate, returned products, and product value through all your return/refund data to help you optimize your products and reduce return rates.
- RMAs: The quantity of return orders created in 17TRACK;
- Return Rate: Total number of returned goods / total number of ordered goods (only includes data with the status "Accepted" or "Resolved");
- Value of returns goods: Value of returned goods that have already been refunded;
- **Top 10 returns product: **Click on product below to view specific reason of each variant;
- View Analytics: Click to view the return quantity and return reason of each SKU under each returned product;
5.Buyer Experience
Create a return request :
Select the Product for After-Sales:
Choose the Solutions:
Select Returns Reason & Upload Evidence:
Choose a Shipping Method:
Submit the Application:
View Progress:s
Buyer Receives Corresponding Email Notifications:
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Return Submission Notification:
Review Approval Notification (Email supports shipping label download):
Review Rejection Notification:
Return Received Notification:
Issue Resolved Notification:
Updated on: 09/05/2025
Thank you!